by Gambit | May 5, 2020 | Content Marketing
It seems just about everyone’s into content marketing these days – and it’s easy to see why. Some larger companies allocate up to 29% of their entire budget on content and go the whole hog with an agency, as this 2017 report from CMI indicates....
by Gambit | Apr 20, 2020 | Content Marketing, digital marketing, Email Marketing
Is the devil really in the details? Maybe you should be asking your inbound or content marketing agency that. Here’s the thing that really drives me up the wall… All too often, I see agencies that are doing the absolute bare minimum for clients –...
by Gambit | Apr 10, 2020 | Content Marketing, digital marketing
Curious about what you should be doing with your marketing during COVID-19? No matter where you are, and what your business does, it’s fair to say we’re all going through a scary time right now. You may have already felt the urge to just STAHP all...
by Gambit | Apr 2, 2020 | Content Marketing, digital marketing
A little while ago, I put together a Curiosity Content Marketing Q&A held at the Arthur Conan Doyle Centre in Edinburgh. The event was part of a regular marketing meetup-type event, featuring different industry experts and professionals. For The Curiosity Content...
by Gambit | Nov 10, 2017 | Content Marketing, Email Marketing
Are you concerned about how to handle the EU’s GDPR and how it will affect your business? As you may already know, the EU’s General Data Protection Regulation comes into force in May 25, 2018. It doubly enforces the importance of ensuring consent when...
by Gambit | Aug 24, 2017 | Content Marketing, digital marketing, Email Marketing
Curious about the latest trends and statistics on how content marketing is affecting the decision process in 2017? If so, then the Content Marketing Institute is definitely one of the best resources to pay attention to! They’ve recently teamed up with SmartBrief...
by Gambit | Aug 10, 2017 | Content Marketing, digital marketing, Email Marketing
Are you trying to decide between MailChimp vs Drip, but having trouble? If you find yourself struggling on which to choose for a smooth marketing experience, we don’t blame you. Both work pretty damn well, and in most cases, both will pretty much do what you...
by Gambit | Jun 29, 2017 | Content Marketing, digital marketing
Are you thinking of hiring a content marketing agency for your business? Maybe you already have one. But wait a second – what is this ‘transparency’ thing you keep hearing about? I mean, their office SEEMS to have windows, so it’s all good...
![The 8 Most Outrageous Digital Marketing Myths [Infographic]](https://www.phoenixcontentmarketing.com/wp-content/uploads/2017/06/truth-257159_960_720-960x675.png)
by Gambit | Jun 15, 2017 | Content Marketing, digital marketing
Are you able to separate digital marketing myths from digital marketing facts? You might be surprised, although as an experienced digital marketing myself, I’m afraid these are the types of comments and opinions I have to hear on a daily basis. Comments such as...
![What You Need to Know About Email Marketing in 2017 [Infographic]](https://www.phoenixcontentmarketing.com/wp-content/uploads/2017/06/apple-1281744_1280-1080x675.jpg)
by Gambit | Jun 2, 2017 | Content Marketing, digital marketing
Do you want to find out more about email marketing in 2017? Is it even still being done? Email marketing is still very much alive and well today – in fact, it’s an essential part of any digital or content marketing strategy. That is, a holistic strategy...
by Gambit | Jun 2, 2017 | Content Marketing
Are you wondering why or even if – you need a content marketing strategy for your business? So, you’ve decided to take a content marketing approach to help grow your business. Am I right? This is a big deal. It’s not something that you’re...
by Gambit | May 30, 2017 | Content Marketing, digital marketing
Are you wondering about the main pros and cons of content marketing for your business? It’s no secret that the decision to take on content marketing can be a big one; huge, in fact. That’s why it’s best to get a fuller picture before you even begin...
by Gambit | May 23, 2017 | Content Marketing
Are you afraid your content isn’t quite hitting the mark? It’s always a hidden fear or concern for anyone doing content marketing – that maybe, in reality, your content sucks. It could explain why you’re not getting enough engagement or...
![How to Build Buyer Personas for Effective Content Marketing [Infographic]](https://www.phoenixcontentmarketing.com/wp-content/uploads/2017/05/art-194753_1280-1080x675.jpg)
by Gambit | May 19, 2017 | Content Marketing
Is your content marketing missing a vital ingredient that stops it hitting the mark? When it comes to creating great content, buyer personas are absolutely essential – otherwise, you won’t know who you’re writing for, what to talk about, and...
by Gambit | May 19, 2017 | Content Marketing, digital marketing
Yo, home skillet! Are you not getting the results you need from your content marketing efforts? If you’re secretly in fear that your content marketing SUCKS, you’re not alone. So many businesses are doing their own thing these days, and it’s true...
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