by Julian Thorpe-Smith | Sep 6, 2021 | AR/VR and Immersive Tech, Content Marketing, Uncategorized
“Patience is a bitter plant, but its fruit is sweet” – Aristotle. The 21st century is all about instant gratification. We love same-day delivery. Our coffee arrives in seconds, our food arrives in minutes, and if we pay for something, we want it yesterday. The...
by Julian Thorpe-Smith | Aug 23, 2021 | AR/VR and Immersive Tech
“Don’t tell me what you value; show me your budget, and I’ll tell you what you value.” — Joe Biden If you want the lowdown on costs when it comes to content marketing for AR/VR and immersive tech, you’ve come to the right place. Let’s say, for the...
by Julian Thorpe-Smith | May 15, 2021 | AR/VR and Immersive Tech, Content Marketing
If you’re looking for an effective sales enablement tool for your company or organisation, content marketing is a real game changer. I’ve blogged previously about why inbound (or holistic content) marketing was a good fit for AR/VR and immersive tech companies,...
by Julian Thorpe-Smith | May 3, 2021 | AR/VR and Immersive Tech, Content Marketing, digital marketing
Augmented, virtual and mixed reality is reaching a tipping point in public consciousness. In the experience economy we’re currently in, it seems like everywhere you turn there’s a cool new app being released showing us that it’s only our imagination (or lack of)...
by Julian Thorpe-Smith | Mar 16, 2021 | Content Marketing
We’ve all seen it. You know what it looks like. You know how it works. ‘Try this ONE Trick and NEVER Worry About Your Weight Again’ “Why You Don’t See This ‘90s Child Star in Movies Anymore!” ‘Why Hollywood won’t cast this former leading man’ And we’ve all clicked on...
by Gambit | May 5, 2020 | Content Marketing
It seems just about everyone’s into content marketing these days – and it’s easy to see why. Some larger companies allocate up to 29% of their entire budget on content and go the whole hog with an agency, as this 2017 report from CMI indicates....
by Gambit | Apr 20, 2020 | Content Marketing, digital marketing, Email Marketing
Is the devil really in the details? Maybe you should be asking your inbound or content marketing agency that. Here’s the thing that really drives me up the wall… All too often, I see agencies that are doing the absolute bare minimum for clients –...
by Gambit | Apr 10, 2020 | Content Marketing, digital marketing
Curious about what you should be doing with your marketing during COVID-19? No matter where you are, and what your business does, it’s fair to say we’re all going through a scary time right now. You may have already felt the urge to just STAHP all...
by Gambit | Apr 2, 2020 | Content Marketing, digital marketing
A little while ago, I put together a Curiosity Content Marketing Q&A held at the Arthur Conan Doyle Centre in Edinburgh. The event was part of a regular marketing meetup-type event, featuring different industry experts and professionals. For The Curiosity Content...
by Gambit | Nov 10, 2017 | Content Marketing, Email Marketing
Are you concerned about how to handle the EU’s GDPR and how it will affect your business? As you may already know, the EU’s General Data Protection Regulation comes into force in May 25, 2018. It doubly enforces the importance of ensuring consent when...
by Gambit | Aug 24, 2017 | Content Marketing, digital marketing, Email Marketing
Curious about the latest trends and statistics on how content marketing is affecting the decision process in 2017? If so, then the Content Marketing Institute is definitely one of the best resources to pay attention to! They’ve recently teamed up with SmartBrief...
by Gambit | Aug 10, 2017 | Content Marketing, digital marketing, Email Marketing
Are you trying to decide between MailChimp vs Drip, but having trouble? If you find yourself struggling on which to choose for a smooth marketing experience, we don’t blame you. Both work pretty damn well, and in most cases, both will pretty much do what you...
by Gambit | Jun 29, 2017 | Content Marketing, digital marketing
Are you thinking of hiring a content marketing agency for your business? Maybe you already have one. But wait a second – what is this ‘transparency’ thing you keep hearing about? I mean, their office SEEMS to have windows, so it’s all good...
![The 8 Most Outrageous Digital Marketing Myths [Infographic]](https://www.phoenixcontentmarketing.com/wp-content/uploads/2017/06/truth-257159_960_720-960x675.png)
by Gambit | Jun 15, 2017 | Content Marketing, digital marketing
Are you able to separate digital marketing myths from digital marketing facts? You might be surprised, although as an experienced digital marketing myself, I’m afraid these are the types of comments and opinions I have to hear on a daily basis. Comments such as...
![What You Need to Know About Email Marketing in 2017 [Infographic]](https://www.phoenixcontentmarketing.com/wp-content/uploads/2017/06/apple-1281744_1280-1080x675.jpg)
by Gambit | Jun 2, 2017 | Content Marketing, digital marketing
Do you want to find out more about email marketing in 2017? Is it even still being done? Email marketing is still very much alive and well today – in fact, it’s an essential part of any digital or content marketing strategy. That is, a holistic strategy...
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