Blog - Phoenix Content Marketing

Content Marketing For AR/VR and Immersive Tech: How Long Does it Take to See Results?

by Julian Thorpe-Smith | Sep 6, 2021 | AR/VR and Immersive Tech, Content Marketing, Uncategorized

“Patience is a bitter plant, but its fruit is sweet” – Aristotle. The 21st century is all about instant gratification. We love same-day delivery. Our coffee arrives in seconds, our food arrives in minutes, and if we pay for something, we want it yesterday. The...

Content Marketing for AR/VR and Immersive Tech: What Are the Costs Involved?

by Julian Thorpe-Smith | Aug 23, 2021 | AR/VR and Immersive Tech

“Don’t tell me what you value; show me your budget, and I’ll tell you what you value.” — Joe Biden If you want the lowdown on costs when it comes to content marketing for AR/VR and immersive tech, you’ve come to the right place. Let’s say, for the...

Why AR/VR and Immersive Tech Should be Using Content Marketing for Sales Enablement

by Julian Thorpe-Smith | May 15, 2021 | AR/VR and Immersive Tech, Content Marketing

If you’re looking for an effective sales enablement tool for your company or organisation, content marketing is a real game changer. I’ve blogged previously about why inbound (or holistic content) marketing was a good fit for AR/VR and immersive tech companies,...

Inbound Marketing for AR/VR and Immersive Tech: 7 Reasons Why it’s a Good Fit

by Julian Thorpe-Smith | May 3, 2021 | AR/VR and Immersive Tech, Content Marketing, digital marketing

Augmented, virtual and mixed reality is reaching a tipping point in public consciousness. In the experience economy we’re currently in, it seems like everywhere you turn there’s a cool new app being released showing us that it’s only our imagination (or lack of)...

5 Reasons Why Clickbait is a Poor Content Strategy

by Julian Thorpe-Smith | Mar 16, 2021 | Content Marketing

We’ve all seen it. You know what it looks like. You know how it works. ‘Try this ONE Trick and NEVER Worry About Your Weight Again’ “Why You Don’t See This ‘90s Child Star in Movies Anymore!” ‘Why Hollywood won’t cast this former leading man’ And we’ve all clicked on...

Why Content Mills Are The Worst Place to Source Your Content

by Gambit | May 5, 2020 | Content Marketing

It seems just about everyone’s into content marketing these days – and it’s easy to see why. Some larger companies allocate up to 29% of their entire budget on content and go the whole hog with an agency, as this 2017 report from CMI indicates....

Why the Devil’s in the Details for Content Marketing Agencies

by Gambit | Apr 20, 2020 | Content Marketing, digital marketing, Email Marketing

Is the devil really in the details? Maybe you should be asking your inbound or content marketing agency that. Here’s the thing that really drives me up the wall… All too often, I see agencies that are doing the absolute bare minimum for clients –...

What Should You Be Doing With Your Marketing During COVID-19?

by Gambit | Apr 10, 2020 | Content Marketing, digital marketing

Curious about what you should be doing with your marketing during COVID-19? No matter where you are, and what your business does, it’s fair to say we’re all going through a scary time right now. You may have already felt the urge to just STAHP all...

The Curiosity Content Marketing Q&A

by Gambit | Apr 2, 2020 | Content Marketing, digital marketing

A little while ago, I put together a Curiosity Content Marketing Q&A held at the Arthur Conan Doyle Centre in Edinburgh. The event was part of a regular marketing meetup-type event, featuring different industry experts and professionals. For The Curiosity Content...

What Will the EU’s GDPR Mean in Terms of Email Marketing for Business?

by Gambit | Nov 10, 2017 | Content Marketing, Email Marketing

Are you concerned about how to handle the EU’s GDPR and how it will affect your business? As you may already know, the EU’s General Data Protection Regulation comes into force in May 25, 2018. It doubly enforces the importance of ensuring consent when...

How B2B Content Marketing is Influencing the Buying Process in 2017

by Gambit | Aug 24, 2017 | Content Marketing, digital marketing, Email Marketing

Curious about the latest trends and statistics on how content marketing is affecting the decision process in 2017? If so, then the Content Marketing Institute is definitely one of the best resources to pay attention to! They’ve recently teamed up with SmartBrief...

MailChimp vs Drip: Which is Best for Marketing Automation?

by Gambit | Aug 10, 2017 | Content Marketing, digital marketing, Email Marketing

Are you trying to decide between MailChimp vs Drip, but having trouble? If you find yourself struggling on which to choose for a smooth marketing experience, we don’t blame you. Both work pretty damn well, and in most cases, both will pretty much do what you...

Why Transparency is Essential for Any Content Marketing Agency

by Gambit | Jun 29, 2017 | Content Marketing, digital marketing

Are you thinking of hiring a content marketing agency for your business? Maybe you already have one. But wait a second – what is this ‘transparency’ thing you keep hearing about? I mean, their office SEEMS to have windows, so it’s all good...

The 8 Most Outrageous Digital Marketing Myths [Infographic]

by Gambit | Jun 15, 2017 | Content Marketing, digital marketing

Are you able to separate digital marketing myths from digital marketing facts? You might be surprised, although as an experienced digital marketing myself, I’m afraid these are the types of comments and opinions I have to hear on a daily basis. Comments such as...

What You Need to Know About Email Marketing in 2017 [Infographic]

by Gambit | Jun 2, 2017 | Content Marketing, digital marketing

Do you want to find out more about email marketing in 2017? Is it even still being done? Email marketing is still very much alive and well today – in fact, it’s an essential part of any digital or content marketing strategy. That is, a holistic strategy...