Curious about what you should be doing with your marketing during COVID-19?
No matter where you are, and what your business does, it’s fair to say we’re all going through a scary time right now. You may have already felt the urge to just STAHP all marketing efforts, and curl into a protective shell until all of this blows over (seeking solace inside the Winchester during the zombie apocalypse).
But fear not. It may be a scary time, but it’s also giving businesses valuable time that they may never get again. Time to adapt, to evolve, to focus on improving their processes, and long-term marketing strategies.
Strategies like inbound (or holistic content) marketing!
We’ve put together a quick infographic to give you some marketing inspiration during COVID-19.
Advice from a content marketer
I get it. I know that these are uncertain times, and it’s probably your instinct not to spend too much on marketing right now. The good thing about content marketing is, it doesn’t have to be expensive. In fact, it’s one of the most cost-effective ways to market your business, assuming you do things yourself.
You may find yourself with more time on your hands, so do your research, and see if it’s something that could be worthwhile for you.
TIP: I’m currently putting together an online course to provide business owners with everything they need to do content marketing themselves. It’s going to provide a LOT of value and give you the best possible starting point. So, stay tuned for that!
Hope you enjoyed reading, and feel free to share this elsewhere. Don’t forget to stay home, and stay safe!
Got any questions about marketing during COVID-19 and these strange as hell times?
Feel free to get in touch with me. I’d love to hear from you!