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Do you want to find out more about email marketing in 2017? Is it even still being done?

Email marketing is still very much alive and well today – in fact, it’s an essential part of any digital or content marketing strategy. That is, a holistic strategy which includes many other elements.

After all, once you’ve captured those all-important leads, how are you going to nurture them into becoming a client?

Email marketing (or nurturing), of course! By providing them with the right information, at the right time, so that they can make the most informed decision for them!

Just remember, email marketing can work in many forms – but you have to do it right.

Email newsletters that only talk about your company aren’t going to be interesting to your subscribers – instead, you need to create content they’ll love and look forward to receiving in their inboxes!

You can include special offers, helpful content, and discounts on your products and services.

Want to know more? WebsiteBuilder have came up with this rather brilliant infographic detailing an incredible 119 things you need to know about email marketing in 2017.

It includes the biggest trends you need to know about in 2017, the most popular email marketing techniques, the psychology of your recipients, segmentation (very important), and what makes people unsubscribe!

We really love how detailed this infographic is, so please check it out below:

Absolutely fantoosh! And you can check out the original post on WebsiteBuilder for more information about where this infographic came from!

Final thoughts

Email marketing in 2017 is still an absolutely vital way to reach new clients and nurture leads into making the right decision for them. That is – if it’s done right.

You can’t be too spammy, or business-focused. Instead, you should be focusing on your buyer personas, and segmenting your email lists as much as possible.

Check out some of the biggest reasons people unsubscribe to emails via the infographic above!

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